The Dior Pop-Up Project

When it was announced last Spring that Raf Simons would be leaving Jil Sander for Dior, many of us couldn’t wait to see what the talented Belgian designer would bring to the table… after all, he had some controversial albeit big shoes to fill! After a fabulously successful haute couture collection for the autumn/winter 2012 season (Raf Simons’ first stab at haute couture!), Dior seemed to get back into its groove with sales that rose by 24 percent for the year. Now, to celebrate his first Ready-to-wear collection for Dior, the highly-esteemed fashion house has launched a pop-up project in seven boutiques around the world: IT in Beijing, Joyce in Hong Kong, My Boon in Seoul, 10 Corso Como in Milan, Jeffrey in New York, Maxfield in Los Angeles and Colette in Paris. All of the shops will host exclusive, customized launch parties showcasing the looks from the collection and featuring window displays inspired by Raf Simons’ last show in Paris this past October. 

Raf Simons' first Haute Couture Collection for Dior - Photo via Telegraph

Tonight marks the first of the pop-up project openings at the 10 Corso Como concept store in Milan promising “a virtual experience that will guide you through the exciting launch of Raf Simons’ debut collection.” Interested? Follow Chiara Ferragni, mega fashion blogger behind The Blonde Salad, as she covers the opening of the pop-up boutique on her website and shares details of the exclusive cocktail launch party with her readers.

Photos via The Blonde Salad

Prefer a closer look? Swing by Colette on February 25^th to see if you can catch a peak of their very own Dior pop-up launch!

The Dior pop-up shops will run until March 25^th, debuting in each of the seven locations depending on arrival of the looks. For more details, visit the Dior website or click here.  

À bientôt!