Today marked the much
anticipated launch of leading online retailer Net-a-Porter’s fashion magazine, The
Edit. The weekly virtual magazine will bring readers all of “the must-wear
trends and game changing pieces, exclusive interviews, insider beauty
knowledge, and cultural must-sees” and is only phase one of the company’s major
print and digital magazine project set to be published this Fall. To kick
things off, the first issue centers on supermodel and philanthropist Natalia
Vodianova modeling some of Spring’s freshest new looks and features an in-depth
interview with Yana Peel, CEO of global debating forum, Intelligence Squared.
Equal parts fashion and intellect, The Edit will soon be available in
five languages catering to stylish women everywhere.
As a company, Net-a-Porter
has accomplished serious horizontal integration in bringing the entire world of
luxury women’s fashion together under one domain. Combining online retail with
television, a weekly virtual magazine, newsletter, smart phone app, and various
collaborations with major bloggers and icons of the industry, Net-a-Porter is
your one-stop shop for a guaranteed informative and interactive fashion
experience. Now, readers of The Edit will be able to take advantage of
some serious (and free!) fashion advice, be inspired by its stories and
interviews with powerful women, and shop the site directly from its expertly
styled pages. Who could ask for more?
Can’t wait to get your
hands on a printed version of The Edit? Check out Net-a-Porter’s Collections
Special, a temporary print mag that compliments all the goodies you’ll find
in the online magazine. The first one will be mailed out next week so sign up
for your copy now!
À bientôt!
À bientôt!
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