H&M to Show at Paris Fashion Week

Last week, H&M announced that they will host a fashion show during Paris Fashion week on February 27^th. While this may be a first for the Swedish fast-fashion brand, H&M will be joining the likes of J. Crew and Topshop in their attempt to break into the esteemed, high-fashion scene of international Fashion Weeks. The show will reveal 25 looks from their autumn/winter 2013 collection and will be staged at the beautiful Musée Rodin in the 7^th arrondissement of Paris.

Looking back over the past decade, we have seen the fashion world and the concept of International Fashion Weeks evolve in many ways. What was once a highly exclusive and hierarchical industry to break into, the Fashion world today embraces young bloggers and street style photographers from all over the world, allowing them about as much say and influence as any major Fashion journalist or Hollywood celebrity. Already, show invites at international Fashion Weeks have encompassed an increasingly diverse and surprising crowd, and now, so too does the schedule of designers showing.

What do you think bout H&M showing in Paris later this month? What does this development mean for future Fashion Weeks? 

À bientôt!